Gousto delivers pre-portioned meal kits with a wide weekly recipe selection. It is a convenient option, but typically more expensive per serving than cooking from supermarket ingredients, and it only covers the meals in your box. For everything else, you still need a separate supermarket trip. Mealia connects directly to Tesco, Asda, Sainsbury's, and Morrisons, building your grocery basket automatically at supermarket prices. Your meal ingredients sit alongside your household essentials, snacks, and everything else in one shop. Start with a free 1-week trial, then a subscription.
Gousto is a meal kit delivery service. It sends pre-measured ingredients and recipe cards for specific dinners to your door each week. Mealia is a meal planning app that connects directly to your UK supermarket and builds your entire grocery basket automatically from your chosen recipes.
The core distinction: Gousto replaces your dinner shopping for those specific meals, but you still need to do a full supermarket shop for everything else. Mealia covers your whole weekly order in one basket, at standard supermarket prices.
| Feature | Mealia | Gousto |
|---|---|---|
| How it works | Plans meals, builds your supermarket basket automatically | Delivers pre-measured ingredient boxes to your door |
| Where you shop | Your chosen UK supermarket (Tesco, Asda, Sainsbury's, Morrisons) | Gousto delivers directly |
| Cost per meal | Supermarket prices (typically £1.50 to £3.50 per portion) | From £2.99 per portion (varies by plan and box size) |
| Full household shop | Yes, meals and household essentials in one basket | No, dinner ingredients only |
| Recipe choice | Wide selection, customisable to preferences | Large weekly menu (70+ recipes per week) |
| Dietary flexibility | Full filter options set by you | Good dietary filter options |
| Commitment | Monthly subscription, cancel anytime | Weekly box, can pause or cancel |
| Packaging waste | Standard supermarket packaging | Significant box and packaging waste |
Gousto's per-portion pricing starts at around £2.99 on larger plans but rises to £4.50 to £6.00 on smaller plans or lower recipe counts. You also continue paying for a full supermarket shop on top of your Gousto box for household essentials, breakfasts, lunches, snacks, and drinks.
With Mealia, your dinners are built into your supermarket basket at standard Tesco, Asda, Sainsbury's, or Morrisons prices, alongside everything else you need. One checkout, one delivery fee.
Gousto has one of the largest weekly recipe selections of any UK meal kit service, which is genuinely useful if you want variety without planning. But it solves a different problem than Mealia. Gousto removes the shopping and prep for specific dinners. Mealia removes the shopping and planning for your entire weekly household food shop.
For most households, yes. Gousto's effective per-portion price, once you account for minimum order requirements and smaller box options, typically works out higher than buying equivalent ingredients at a supermarket. Mealia builds your basket at supermarket prices, which is consistently cheaper than any meal kit service for comparable meals.
No. Gousto delivers ingredients for dinner recipes only. You still need to separately buy breakfast, lunch, household essentials, snacks, and drinks. With Mealia, all of this goes into one supermarket basket.
Gousto publishes a large weekly menu with a wide variety of cuisines. Mealia's recipe library is designed around what's available and affordable at UK supermarkets, with personalised filtering based on your dietary preferences, budget, and number of servings.
Tasty, healthy, and budget friendly meal plan and grocery shopping done in a few clicks. Download Mealia today for free on the App Store or GooglePlay.
